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verbier
verbier
stockholm
stockholm
transformational
transformational
guide
guide
Connect with Purpose
Insight Work, Strategic Clarity, Brand Platform, Brand Story, Visual Identity, Creative Direction, Marketing Materials, Website, Social Media Direction
Insight Work, Strategic Clarity, Brand Platform, Brand Story, Visual Identity, Creative Direction, Marketing Materials, Website, Social Media Direction
Anine brings together women who live full, rich lives, and feel ready to go deep. She creates intimate circles where something real can unfold: honest conversations, genuine presence, and shared support.
We began by listening, to Anine’s words, and to what moved underneath, the felt sense of her work.
What emerged was something alive and relational.
Anine brings together women who live full, rich lives, and feel ready to go deep. She creates intimate circles where something real can unfold: honest conversations, genuine presence, and shared support.
We began by listening, to Anine’s words, and to what moved underneath, the felt sense of her work.
What emerged was something alive and relational.
visual direction through moodboarding
visual direction through moodboarding
visual direction through moodboarding
Water
Water
Earth
Earth
Sun
Sun
Amber
Amber
Pine
Pine
Air
Air
From that soil, the brand began to grow. A palette of elemental colors:
From that soil, the brand began to grow. A palette of elemental colors:
From that soil, the brand began to grow. A palette of elemental colors:
That’s how Anine works.
She creates conditions for others to root, grow, and connect. Energy moves where it’s needed most as she tends to what lies beneath: emotional, intuitive and unspoken.
That’s how Anine works.
She creates conditions for others to root, grow, and connect. Energy moves where it’s needed most as she tends to what lies beneath: emotional, intuitive and unspoken.
That’s how Anine works.
She creates conditions for others to root, grow, and connect. Energy moves where it’s needed most as she tends to what lies beneath: emotional, intuitive and unspoken.
An interconnected ecosystem where each element plays a role in nourishing the whole.
An interconnected ecosystem where each element plays a role in nourishing the whole.
An interconnected ecosystem where each element plays a role in nourishing the whole.
The metaphor arrived naturally:
The metaphor arrived naturally:
the forest
the forest
the forest
anine ekelund
anine ekelund
anine ekelund
purpose
purpose
purpose
with
with
with
connect
connect
connect
The brand mark became a modern compass, rooted in Nordic and Sámi symbolism. A wayfinding tool for those returning to themselves.
The brand mark became a modern compass, rooted in Nordic and Sámi symbolism.
A wayfinding tool for those returning to themselves.
North Star
A symbol of guidance, vision, and navigating with intention.
Final Outcome
breakdown
North Star
Final Outcome
breakdown
A symbol of guidance, vision, and navigating with intention.
North Star
A symbol of guidance, vision, and navigating with intention.
Final Outcome
breakdown
the ideal client
Anine works with accomplished women who are ready to go deeper.
Anine works with accomplished women who are ready to go deeper.
Anine works with accomplished women who are ready to go deeper.
Image Library
Image Library
An expansive collection of assets that align seamlessly with the brand identity.
An expansive collection of assets that align seamlessly with the brand identity.
An expansive collection of assets that align seamlessly with the brand identity.
Visualisation of one of Anine’s foundational models.
the garden of life
Visualisation of one of Anine’s foundational models.
the garden of life
Visualisation of one of Anine’s foundational models.
the garden of life
The tagline Connect with Purpose reflects how Anine lives, and what she offers:
an invitation to move through life with meaning and integrity.
The tagline Connect With Purpose reflects how Anine lives, and what she offers:
an invitation to move through life with meaning and integrity.
See how it all comes together,
See how it all comes together,
anine ekelund
anine ekelund
Connect With Purpose
Connect With Purpose